Business Websites
Your website was 'redesigned' two years ago. It looks fine — professional, clean. But your bounce rate is 73%. Your contact form has been broken since March and nobody noticed because nobody was submitting it anyway. Your competitors' sites feel alive; yours feels like a brochure someone left on a table in 2024.
We build websites that are systems — attracting, converting, measuring, improving. Not just existing.
The problem
Sound familiar?
The expensive brochure
You paid $15K for a website that generates 3 leads per month. It's beautiful. It's also useless as a business tool. It exists to exist.
The update bottleneck
Want to change a headline? Open a ticket with your agency. Wait 5 days. Pay $200. For one headline. You've stopped updating it because the friction isn't worth it.
The mobile afterthought
68% of your visitors are on mobile. Your site was designed desktop-first and 'made responsive' as an afterthought. The mobile experience is functional but joyless.
The speed penalty
Your homepage takes 5 seconds to load because someone embedded a 4MB hero video and three chat widgets. Google penalizes you in search. Users bounce before seeing your value prop.
Our approach
Here's how we fix this.
We build websites that are systems — attracting, converting, measuring, improving. Not just existing.
How we deliver
From kickoff to production.
Conversion audit
Week 1We analyze your current site's analytics, heatmaps, and user recordings. Identify where visitors drop off and why. Build a blueprint based on data, not taste.
Content & messaging strategy
Week 1-2Define the one thing each page needs to communicate. Write copy that speaks to your buyer's pain, not your company's vanity.
Design & build
Week 2-5Mobile-first design. Performance-first build. Every element earns its place by contributing to conversion, SEO, or clarity. Nothing decorative without purpose.
CMS & self-service
Week 4-5You can update content yourself. Change headlines, swap images, add blog posts — without calling anyone or waiting 5 days for a ticket.
Launch & measure
Week 5-6Analytics configured properly. Conversion tracking that actually tracks conversions. A/B testing infrastructure ready for optimization.
What you get
Everything you need. Nothing you don't.
Fast, modern website
Sub-2-second load on any device, any connection
Self-service CMS
Update content yourself in minutes, not days
SEO foundation
Technical SEO, structured data, sitemap — done right
Conversion tracking
Know exactly which pages drive leads and revenue
Responsive design
Not responsive as an afterthought — mobile-first
Performance optimization
Lighthouse scores above 90 across all metrics
Proof, not promises
We've done this before.
Hargrove & Associates
The situation
Hargrove & Associates is a mid-size corporate law firm in Denver specializing in M&A and securities work. They'd spent $95K on a beautiful custom WordPress site two years prior — stunning visuals, parallax scrolling, video backgrounds — but it generated only 3 qualified leads per month. The site loaded in 9 seconds on mobile, had no clear service differentiation, buried the contact form 4 clicks deep, and ranked for zero commercial-intent keywords. Meanwhile, their two biggest competitors were pulling 40-60 leads monthly from their web presence. The managing partner finally said: 'We have a digital brochure, not a business development tool.'
Technical challenge
The existing WordPress site ran 34 plugins (9 abandoned/unpatched), a page builder generating 2.8MB of render-blocking CSS, and unoptimized hero videos that loaded 45MB on mobile. Core Web Vitals were all failing: LCP 9.2s, CLS 0.42, INP 890ms. The site had 312 pages with no logical hierarchy — every attorney bio, practice area, and news post was a flat URL with no internal linking strategy. Contact forms used a generic 'Get in Touch' CTA with 11 required fields. Google Search Console showed 847 crawl errors. The firm needed a site that generated qualified consultations (not just traffic), established thought leadership for SEO, and passed legal industry compliance requirements for attorney advertising.
What we did
Rebuilt as a Next.js static site with ISR for the blog — achieving 98 Lighthouse performance score, sub-1-second LCP, and perfect Core Web Vitals across all pages including mobile on 3G connections
Restructured information architecture around 6 practice area landing pages, each with specific case results, attorney expertise callouts, FAQ schema markup, and a contextual consultation CTA that pre-fills the practice area — reducing clicks-to-contact from 4 to 1
Implemented a conversion-optimized contact system: short-form (name, email, one-sentence issue) with intelligent routing to the relevant practice group, Calendly integration for immediate scheduling, and a live chat widget during business hours
Built a thought leadership content hub with attorney-authored articles, case outcome summaries, and regulatory update posts — each optimized for long-tail commercial keywords like 'Denver M&A attorney Series B' and 'securities compliance counsel Colorado'
Set up full analytics pipeline: Google Analytics 4 with custom events for scroll depth and CTA visibility, call tracking with CallRail, form submission attribution, and a monthly ROI report mapping every lead back to its landing page and source
Results
Qualified Leads Per Month
Mobile Page Load (LCP)
Contact Form Completion Rate
Organic Search Impressions (monthly)
Cost Per Lead (vs. paid channels)
Average Engagement Value (per consult booked)
Technologies
Next.js
TypeScriptTailwind CSSVercelSanity CMSGoogle Analytics 4CallRailCalendlySchema.orgCloudflareOur old site cost $95K and brought in 3 leads a month. This one cost a fraction of that and we're booking 8 consultations a week. Should have done this two years ago.
Tech stack
Built on what works.
Frontend
Next.js
Tailwind CSSDevOps
Vercel
CloudflareOther
Ready to start?
Your website should be your best salesperson — working 24/7, never taking a day off, always converting. Let's build that.