UI/UX Design
The product launched six months ago. The team is proud of it. Your users, however, are not using the core feature. Not because they don't want to, because they can't find it. Your support inbox is full of 'how do I...' questions for things that are right there on the screen. Right there. You just have to know where to look. The team does. Nobody else does.
We design interfaces where the right action is the obvious action, for every user, not just the team who built it.
The problem
Sound familiar?
The power user illusion
The team uses the product daily and navigates it by muscle memory. Every new user is handed a 47-page onboarding guide because 'it's complex.' It's not complex. It's confusing. There's a difference, and it costs you retention.
The buried feature
Your roadmap is full of features you've already shipped. 40% of them have never been used because users can't find them. You're building on top of an invisible foundation while your support team answers the same questions every day.
The onboarding graveyard
68% of new users drop off before completing setup. You've optimized every step of the acquisition funnel except the product itself, the part they actually came for.
The mobile afterthought
The product was designed for a 27-inch monitor by someone who uses a 27-inch monitor. 60% of your users are on their phones. The mobile experience is technically functional and practically unusable.
Our approach
Here's how we fix this.
We design interfaces where the right action is the obvious action, for every user, not just the team who built it.
How we deliver
From kickoff to production.
User research & discovery
Week 1-2We interview real users, not stakeholders, not the product team, and watch them interact with your product. We identify exactly where they hesitate, where they give up, and what they're actually trying to accomplish when they log in.
Information architecture & user flows
Week 2-3Map the full experience from first touch to core value. Define the hierarchy of information and the paths users take to get things done. The blueprint before the house, we validate the structure before touching visual design.
Low-fidelity wireframes
Week 3-4Structure and layout before aesthetics. Test that the logic works before spending time on color, typography, or visual polish. Fail fast at the cheap stage, not after engineering has built it.
High-fidelity UI design
Week 4-8Pixel-perfect interfaces that reflect your brand, scale across every device, and maintain visual consistency from the first screen to the last. Every component documented for engineering, no interpretation needed.
Interactive prototype & user testing
Week 7-10Clickable prototypes tested with real users before a single line of production code is written. We measure task completion rates, not opinions. Changes at prototype stage cost minutes, not sprints.
Design system & developer handoff
Week 9-10Component library, spacing system, typography scale, color tokens, everything engineering needs to build exactly what was designed. No interpretation. No guesswork. New developers can contribute consistently from day one.
What you get
Everything you need. Nothing you don't.
Interactive Figma prototype
Fully clickable, test the experience before it's built
Design system & component library
Consistent UI at any scale, maintained by engineering
Usability test reports
Data-backed decisions, not designer opinion
User flow documentation
Every path through the product mapped and justified
Developer-ready design specs
Zero interpretation needed, spacing, colors, behaviors all documented
Accessibility audit & compliance
WCAG 2.1 AA compliant, usable by every user, required by enterprise contracts
Proof, not promises
We've done this before.
NovaHealth
The situation
NovaHealth built a patient scheduling and telehealth platform for outpatient clinics. After 8 months in market, their core booking flow had a 51% abandonment rate, worse than their original MVP. Support fielded 340+ tickets per month for tasks designed to be self-serve. Onboarding completion sat at 23%, meaning 3 out of 4 new users never activated. The product team had shipped features every sprint for two years without stepping back to ask whether users could navigate what had been built. Their original designer left 18 months prior; all subsequent changes were made by developers following their own instincts.
Technical challenge
The booking flow had grown from 4 steps to 11 over two years of feature accretion. Appointment types, insurance verification, location selection, and provider matching had all been added to the same linear funnel without restructuring the information architecture. The mobile experience was a viewport-shrunk version of the desktop UI, no navigation restructure, no touch optimization, no consideration of thumb zones on 375px viewports. The design system existed as an informal Figma library with 340 components, roughly 200 of which were duplicate variants with subtle inconsistencies nobody could explain. Engineering had diverged from the Figma source at least 18 months prior. The redesign needed to simplify booking to under 4 steps, rebuild the mobile experience mobile-first, and produce a documented design system engineering could maintain without design involvement for routine changes.
What we did
Conducted 12 moderated user research sessions with both existing patients and first-time users, using task-based testing on the live product, mapped 6 critical abandonment moments in the booking funnel and 3 navigation patterns that caused consistent confusion across all participant archetypes
Rebuilt the information architecture from scratch: collapsed the 11-step linear booking flow to 4 steps using progressive disclosure for optional fields (insurance details, accessibility preferences, appointment notes), surfacing them contextually at the point of relevance rather than upfront in a single overwhelming form
Designed a complete mobile-first UI system using an 8-point grid, 44px minimum touch targets, a bottom-navigation architecture replacing the left-sidebar desktop pattern, and skeleton loading states for all data-fetching screens, ensuring the experience was native-quality on 375px iPhones, not a desktop page at 60% zoom
Built and tested two competing onboarding models, a linear guided walkthrough vs. contextual inline coaching cards, with 8 users each; the contextual model had 3.2x higher task completion and became the production design, with the linear model archived as documented rationale
Delivered a documented design system of 94 atomic components in Figma with variant states for all interactive elements, interaction specifications for every animation and transition, and a component decision tree helping engineers select the right component for any UI pattern, reducing 'which component do I use?' questions from daily Slack noise to zero
Results
Onboarding Completion Rate
Booking Flow Abandonment
Monthly Support Tickets
Mobile Session Duration
User NPS Score
Time to First Booking (new user)
Technologies
Their structured approach to design made every decision feel grounded in evidence, not taste. We saw improved platform performance, reduced support costs, and search engine visibility improvements alongside a dramatic uplift in user adoption.
Tech stack
Built on what works.
Frontend
StorybookOther
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Good design is invisible. Bad design is all your users can see. Let's make your product disappear into the hands of the people using it.